INCONCEIVABLY BLONDE....

National Book Publicist Edna Farley Loses Battle From Cancer Edna Carol Farley, 74, of Fort Lauderdale, passed away Monday, April 4, 2011, at a Hospice in Fort Lauderdale following a brief battle against bladder cancer. One of the foremost book publicists in the nation, she and her husband teamed to create book tours for hundreds of authors for various publishing houses for over 30 years from their Fort Lauderdale home. Indeed, she was a pioneer in the now-accepted work-from-home mode of business while she and her husband parented their two children as they grew to adulthood. Among the authors Mrs. Farley promoted during her long career were Nicholas Sparks, Brad Meltzer, Dr. Wayne W. Dyer, Nelson DeMille, Dominique Lapierre, Dr. Robert Ballard, Flora Rheta Schreiber, Richard Simmons, John Naisbitt, Jean Carper, Sen. Bill Nelson (D-FL), Dr. Earl Mindell, and Hollywood hair stylist Jose Eber to name but a few. She was known by journalists, radio and tv producers and anchors coast

When I was just a little girl at the ripe old age of three, and precocious as can be, I'd spurned rag dolls and girlie things, embraced all things curiosity. I'd sit on the floor at Mom's feet while she was so busy working, talking while typing-- click, click, click! "Would you like to book an interview for So-and-So? I can mail you a press kit today." Tap tap tap, ding! Return. Return.. Well, I went to work myself, (both then at her feet and now) fishing out crumpled carbon paper wads from her dented little trashcan from the 1964-65 World's Fair, smoothing and smearing them all across the floor, always looking to decipher the mysterious type on the page. Slyly, slowly transfering the telltale traces off my hands and onto the walls while she wasn't looking, while trying to figure out with my eager little mind how to go about ever so innocently becoming half as brilliant and amazing as she. After all, she'd talk